How We Do What We Do

Artist Development & Launching Services

We develop and launch singers, bands and musicians in the correct way - by using the services of the top tier of the music industry worldwide. We manage every aspect of your emerging career in music until you find your feet or a record label to call home.
You may feel that you have the jigsaw already in place, but here at American Artiste we add the missing pieces to create a very special picture - an unforgettable artist. Here is a list of services we provide to our clients:

  • Artist & Repertoire —– Song Development, Record Producers, Stylists and PhotographersWe find you songs if you don’t have your own, that suit your genré and style, or maybe you don’t even know your genré and style and want us to brand you? Maybe the songs you have written are 80% there and need the final sonic signature, style, sound and feel to suit the market that you aim to launch into. To be able to accomplish these goals we will work with the best companies and individuals in the music industry worldwide that have produced, styled and/or photographed artists including U2, One Direction, Jake Bugg, Little Mix, The Saturdays, Foo Fighters, Led Zeppelin, The Rolling Stones, Plan B, George Michael, Cher Lloyd, The Vaccines, Dizzee Rascal, Chris Martin, Mel C, Florence Welch, Alesha Dixon, Sophie Ellis Bextor, Olly Murs, Moby, Brian Adams, Air, Girls Aloud, the Dandy Warhols, Sugababes, Pet Shop Boys
  • Recording Studio Services —– Recording, Mixing, Mastering, RemixingHere at American Artiste we have our very own HD (196Khz/24bit) recording studio. Minor changes and amendments can be done in-house with the minimum of fuss but we do also utilize other recording studios worldwide to enable us to present the end product at the highest quality available.
  • Media Creation —– Imagery, Branding, Video Direction, Art Direction: We create a cohesive brand to suit your sound and vision. Every piece of media is a new post on Twitter so we make sure that you have enough to fulfill the requirements laid out to cover a specific timeframe in both your digital marketing & press campaigns.
  • Live Performance —– Rehearsals, Production, Band Assembly, Live Show Creative Direction, Sound & PerformanceWe ensure that your live show is a show, not a non-event. Once we are at this stage with an artiste, we will ensure that before we show them off to the entire world, we have something worth shouting about.
  • Public Relations —– Press, Radio Plugging, TV Plugging – National, Regional and InternationalWithout good PR you are nothing. We make sure that these extremely important services aren’t overlooked until the last minute. Without reaching your target audience your tracks will remain unsold on iTunes so we have cleared a pathway to ensure that our clientele have release campaigns designed by the very top PR people in the music industry. So in the UK, our clients get to reach the most influential companies and individual tastemakers: The Times, Telegraph, Guardian, The Sun, Vogue, Daily Mirror, Teen Now, Star Mag, Cosmopolitan, Music Week, Daily Mail, OK Mag, Top Of The Pops; The Chart Show, Channel 5, BBC Breakfast, ITV, Jonathan Ross Show, Jools Holland, Graham Norton Show, Smash Hits TV, MTV etc. We can also push your video to the playlists of all the major music channels.
  • Digital Marketing Campaigns —– Social Media, Web Services and Data AnalysisSimilarly to traditional Press and PR, you cannot launch an artist without a comprehensive Digital Marketing Campaign. We only use the very best of the best because there are no second chances, so your campaign can be tailored by the same people who work alongside Lady Gaga, Lana Del Rey, Pixie Lott, The Rolling Stones, Dido, JLS, Calvin Harris, Little Mix, Ellie Goulding, Keane, Santigold, Blur, Will Young, Birdy, Florence and the Machine, Ed Sheeran, Tinie Tempah, Emeli Sande, Flo Rider, James Blunt, Bruno Mars, Phil Collins, Plan B and many others.
  • Exclusive Launching & Showcasing —– Campaign Launching, Private Members’ Clubs, Special Invites, Label InvitesTo make sure that you play to the people that really make a difference to your career, we prefer to launch our artists in very special and memorable ways – using Private Members’ Clubs in London, New York City, Los Angeles, Paris & Cannes – Where people won’t forget you!
  • Record Releases, Management, Touring, Interviews, Junkets and Special CampaignsOnce you have set the date, wowed the media, clinked the champers and picked up many, many, new fans and followers, it’s time to release the record and hit the road. We can even help out here with support tours, buy-ons, tour management, team assembly – the whole circus! American Artiste are well versed in all aspects of the music industry – so from the single lone artiste to the accomplished band/singer/songwriter, we can help you move from the bedroom to the stadium.

About costs

What everyone needs to know first! The business of music can be a costly enterprise, but let us tailor-make a campaign for you that not only works, but protects your interests and saves you in the long-term.

  • Frankly speaking, you must have some working capital. We are professional and the people we engage to aid your career are also professionals and expect payment for their services. We are not a label and therefore do not furnish the lavish lifestyle of potential pop stars by recouping our costs! The music industry has changed so much in the last 10 years, it’s no longer commercially viable to develop artists the ‘old’ way.
  • Campaigns can be created with smaller budgets but probabilities of striking success are dramatically reduced. If you just put your music on iTunes, hoping your own skills with viral marketing and Facebook sharing are good enough to make an impact then the DIY approach is probably what you need to do. We wish you the best of luck.
  • We don’t believe that luck alone will bring you to the mainstream. You need good product, good marketing strategies and most importantly, good public relations.
  • All of our projects start at a minimum of £2000 pcm. We feel that the amount of work you get from us speaks volumes so we had no alternative but to invoke a minimum charge.
  • All associated costs from PR to A&R, Recording Services, Production, Marketing and Online Marketing, Artist Development & Contract Services are charged at an agreed rate prior to any work commencing.
  • Artist budgets can range from £20k to £1m+ – We are well versed in dealing with project budgets considerably higher.

Our Awesome Team

In a nutshell, American Artiste can do for you exactly what a major label would do for you, only without the strings attached - after all, this is a new century with new values, new methods of working and many new ways of marketing your product. To ensure our resource pool never stagnates, we only work with people who are at the very top of their game... true specialists in their particular field within the music business. More often than not, our specialists work in strikingly different surroundings to other businesses, small creative boutique offices - often working extremely late hours striving for absolute perfection. We make sure that every chosen resource of American Artiste has this precise quality - so when your record company marketing department has 'gone down the pub' at 5pm, we're one of the only companies that can guarantee our resources, specialists, and all of us here at American Artiste are still beavering away on your product to ensure that everything is running to plan, smoothly, on time and most importantly, to budget.

Please do not hesitate to contact us for a consultation.


Who are American Artiste?



Current Roster Artists


Years Music Industry XP


Artists listened to a week

Our consultants have worked with various artists and companies during their careers including but not limited to: Sir Elton John, Queen, Coldplay, Muse, Snow Patrol, The Wildhearts, Wishbone Ash, Get Cape, Captain, Escalator Music, Sony, EMI, Jamiroquai, John Miles, Jeff Calvert, Napalm Death, Jane MacDonald, KPMG, Sir Paul MacCartney, The Rolling Stones, Pink Floyd, Mud, Jeff Beck, The Hollies.


Where you can find us!

If you'd rather say hello in person, we can meet you in London at Century Soho, but if you fancy a drive out, we're rather conveniently (or inconveniently - depending on your point of view!) located in the middle of nowhere, so we can concentrate on projects without all the hullaballoo of the London lifestyle getting in the way.


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Century: 51.512001, -0.132222
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Soho, London, United Kingdom

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Boston Contact 52.978416, -0.035706


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